The secret is out…
A Captivating and Professionally Designed Brand is in Reach
Get your strategy-driven brand masterfully built by a talented graphic designer with Demystify Your Brand: Visual Identity & Strategy, our two-week brand system for small business owners and entrepreneurs.
You could borrow, steal, masterclass, and Google to haphazardly build a framework for your brand strategy.
But let’s be real, that sounds awful.
Who has the time or the patience? Plus, there is another problem.
Most small business owners lack the design skills to create a memorable brand.
There are DIY and AI tools to help you. Unfortunately, they rely on generic elements and templates to create uninspired logos. And low-cost solutions are always a gamble.
You are not looking to become a trained graphic designer or an expert in brand strategy.
At the end of the day, all you really want to do is look great and attract more buyers.
Imagine if your marketing efforts could be simplified. Never reinvent the wheel or second guess.
You’ll finally have a guide that helps you…
Always make a GREAT first impression.
Look professional and ready to deliver.
Signal to your audience that your services and products are valuable.
Understand your customers’ fears so you can deliver what they really want.
Become recognizable and memorable.
You get to be the smart business owner that is living up to your future potential.
It takes people an average of 7 seconds to form an impression of your brand.*
*According to Psychological Science
Let’s count that out. One Mississippi, two Mississippi, three Mississippi, four Mississippi, five Mississippi, six Mississippi, seven Mississippi.
That’s it. This means your brand needs to visually look GREAT and be clear.
Design really does matter.
Presenting a done-for-you solution that creates a captivating brand and professionally designed visual identity in just two weeks.
DEMYSTIFY YOUR BRAND
This VIP solution uses the same method we used to revamp a client’s brand that now attracts 100K monthly visitors to her website and was featured by Google.
Inside the solution, you’ll get:
Demystify Your Brand: Identity Workbook - Thought-provoking questions and prompts to get you thinking about the perception you want to build for your business or organization.
Powerhouse Session: A fun and challenging discussion about your business and what differentiates it from every other business with a branding strategist. We’ll review and use the Demystify Your Brand Workbook as a guide.
Design Concepts: Live presentation of 2 unique Brand Identity concepts expertly designed by a skilled brand designer, specifically for your business.
The Visual Goodies: Finalized Logo in multiple file types and sizes, selection of brand colors and fonts.
Brand Identity Guide: A how-to guide for using your new brand identity.
Brand Story Writing Session: Utilizing a handy writing guide, together we will craft a draft of your brand story. This is what you will tell when someone asks you what you do and makes them want to know more. You’ll utilize it over and over again in your business.
Creation of Your Purpose Statement: Together we will craft your “Why” statement to help you stay aligned with your business values. It’s like your Northstar to keep you on track.
Brands Created by Elephant Mountain Creative
Here’s the Magic in Our System
The Dynamic Discussion in the Powerhouse Session
You’ll have a one-on-one call with the person developing the strategy for your brand and designing it.
Completing the Demystify Your Brand: Identity Workbook lets us be on the same page for the start of the call.
Our session is a powerful tool to get out of your head and talk through your vision out loud.
This exchange of ideas brings to life how to represent your brand perfectly which can’t be replicated with only a questionnaire.
Important details are never lost or overlooked because you get to work directly with one person for the entire process of creating your brand.
Knowing Your Values & Long-Term Goals
Crafting your mission statement has been hyped to be stressful and difficult to say just the right thing.
Every business should have future goals. Writing out those goals is a great way to keep you and your team moving toward them.
Without direction and goals, you’ll get distracted by shiny objects.
Live Presentation of Brand Identity Concepts
Your COMPLETELY original concepts are presented to you over a video call.
Why? It’s the best way to see what concept lights you up.
If adjustments are needed, it’s easy to have a quick discussion right there. This eliminates a long string back and forth emails.
Crafting Your Brand Story to Provoke Interest
Part of developing your brand is knowing how to talk about your business in a way that provokes interest. It should also sound like you.
We’ve included a brand story-writing guide to help you craft your story. You are the best person to lay out your story because you know all the details. Our formula is your roadmap.
This formula helps you lay out the story best because you know all the details.
How the Demystify Your Brand Process Works:
Book Your Call
Pick an available slot on the calendar to book a fit call! We’ll jump on a call to meet each other, discuss the process and answer any questions. If you decide to book, you'll receive a welcome pack immediately, then your Demystify Your Brand Workbook arrives one week before your scheduled 1-on-1 Powerhouse Session.
Powerhouse Session
We'll dive into a fun and in-depth guided discussion and brainstorming session. Your strategy is based off our conversation and additional research.
Design & Presentation
Findings from our discussion flow into the design of 2 Brand Identity Concepts. These concepts are presented live to you one week from the Powerhouse Session.
Delivery of Brand Package
Your approved logo files, brand color palette, font pairings, and Brand Guide will be sent to you. You’ll also have your Brand Story and Purpose Statement delivered.
From Powerhouse Session to Delivery, it's a two-week process with mini approvals along the way to keep the project on track.
Is Demystify Your Brand worth the investment?
Option 1: You try the DIY approach (again)
The Results: it’s going to lack brand strategy and professional-level graphic design
Option 2: You could try low-cost service or a freelancer from a random board
The Results: It’s a gamble - likely to be generic and not really what attracts your best customers.
Or you could choose to make a one-time investment that will help you grow your business!
Your Investment in
Demystify Your Brand Includes:
Demystify Your Brand: Identity Workbook
Brand Strategy Powerhouse Session
Design Concepts (At least 2 Concepts)
Finalized Logo Files, Brand Colors, and Selected Fonts
Brand Identity Guide
Brand Story Writing Session
Creation of Purpose Statement - Your Northstar
Review and Copyediting of Brand Story & Purpose Statement
Let’s Create Your Captivating Brand
Take the next step by booking a call!
Trusted by Visit Redstone, Colorado to rebrand and renew their perception.
Listed on the National Register of Historic Places this town is surrounded by captivating red rocks and mountains. New branding has connected people from all 50 US states and overseas connect this historic town.
Here’s the thing, if developing your own brand was so easy everyone would be able to do it well. That’s not the case.
Branding is not just about looking good. Psychologically it signals to your potential customers that you are the right choice.
Why is this? Developing a brand is an investment THAT WILL YIELD TIME AND MONEY.
Reserve Your Spot Now!
There are only 4 Powerhouse Session slots available each month.
Trusted by Cole and Cole Jewelry
Everyday jewelry making refined women feel simply beautiful.
Results You Can Expect
Uncover the underlying challenges of your ideal clients.
Shape your messaging to expertly reach your ideal customers.
Build recognition and consistency with a professional look.
Grow relationships fast.
Build confidence and gain clarity in how you talk about your business
This is perfect for people that struggle with sales.
Earn more money!
Companies with strong brands create value that turns into more revenue.
Promote your business in a professional, consistent, and easily repeatable way.
This saves you valuable time and money.
Demonstrate your unique solutions and how you create results.
This stops comparison shoppers.
FAQs
If I am just starting my business do I need this?
Yes! If you want to jumpstart your business. You’ll skip over the confusion and self-doubt and go straight to clarity. The process will teach you to market yourself consistently and in a way that will attract your best clients.
How much time is required to complete the process?
Our Demystify Your Brand process with take 3.5 to 5.5 hours of your time. Here is the breakdown.
1 to 2 Hours - Before the Powerhouse Session, you’ll need to complete the Demystify Your Brand workbook.
1 Hour - Our Powerhouse Session (video call)
1 to 2 Hours - After the Powerhouse Session, you’ll need to complete the Brand Story Formula guide and the Purpose Statement worksheet.
30 Minutes - Live presentation of your Brand Concepts.
My business has been around for a long time, can you do a re-brand?
Yes! Businesses change and evolve. Your customers change too. This package is perfect to give you back your clarity.
I already have a logo, do I need this?
Honestly, your logo is only a part of your total brand. The Demystify Your Brand Packages goes well beyond a logo. Most of the in-depth research, information gathering, and discovery will happen well before a logo is made. This package will bring clarity on your why and how you tell your story, which can’t be found in a logo.
How do we meet for the Powerhouse Session?
I prefer to meet over a video call, so I can see your face. However, over the phone is fine. If you are near the Glenwood Springs or Aspen, Colorado area, I’d be happy to meet in person. It’s really whatever works best for you.
What kind of support do you offer if I get stuck working on the guides?
The homework is all about getting you thinking about your business. Don’t overthink it. Email me if you have your specific questions and we’ll work through it.
Is there a guarantee?
As we move through the process of creating your Demystify Your Brand: Visual Identity Package, there will be many “mini approvals”. You’ll find them during the Powerhouse Session, Competitive Review, and Design Options. These will keep us on track and moving in the right direction. However, if you are not completely satisfied, give us a call. We will make it right or arrange for a refund.
Can I share the branding package with others?
This branding package is for your use in all of your marketing. Yes, you can share with others in your organization. You’ll share logos for advertising as well. The Demystify Your Brand Workbooks can not be shared or duplicated for any reason.
Book Your Spot Now
Get your strategy-driven brand masterfully built by a talented graphic designer with Demystify Your Brand: Visual Identity & Strategy, the two-week brand system for small business owners and entrepreneurs.